Nostalgic Marketing Design for a Legendary Cause
For this project, I developed a visually cohesive and engaging marketing campaign for SMASH’s Fleetwood Mac Benefit, an event uniting Seattle’s music scene to raise funds for musicians' healthcare. The goal was to capture Fleetwood Mac's mystique, grandeur, and timeless appeal while ensuring the promotional materials resonated with a broad audience, from nostalgic fans to younger music lovers eager for an immersive experience.
The aesthetic direction took inspiration from Fleetwood Mac's rich visual legacy—think vintage rock posters, tarot card mysticism, and the hazy, dreamlike quality of the band’s most iconic imagery. Utilizing retro typography, warm, psychedelic gradients, and intricate, ornamental framing, the visuals evoke a sense of timeless magic while maintaining a fresh and modern edge.
This project showcases my ability to merge storytelling, design, and marketing strategy into a compelling, cohesive campaign. Through a blend of nostalgia, artistry, and urgency, these visuals transported audiences into the world of Fleetwood Mac while driving real-world action in support of a vital cause.
Below you will find a small sample of the templates and graphics made for the campaign.
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