NIKKI MARIE BARRON
About
kittenteeth is the long-time moniker of Nikki Barron, a multi-disciplined creative, entrepreneur, organizer, advocate, and educator.
MY ENNEAGRAM
EIGHT
Generally, Eights are strong, assertive, resourceful, independent, determined, action-oriented, pragmatic, competitive, straight-talking, shrewd, and insistent.
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At their best, Eights are honorable, heroic, empowering, generous, gentle, constructive, initiating, decisive, and inspiring.
MY MYERS-BRIGGS
ENTJ-A
Meyers-Briggs is a fun way to get a snapshot at my personality. I understand that humans can’t really be boiled down to a few lettered traits, but I think it’s an interesting exercise. You can read my full Meyers-Briggs profile here.
Nikki Marie Barron
I used to think the only way I would achieve financial success was to sacrifice my creative aspirations. Everyone, literally everyone, my parents, my (ex)boyfriend, my college professors, media, they all sent me the message that climbing the corporate ladder was the only way to secure life and my happiness was just the cost of that security. They were 100% wrong.
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In my first year as a freelancer, I more than doubled my income. In my second year, I had saved enough to buy my first home. I don’t tell you this to brag; I want you to believe me when I say financial success can be achieved as a creative, freelancer, or small business, and I can show you how because I've done it.
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So, you’re probably wondering about the silly name. kittenteeth was the name of my freelance creative agency. We were small but sharp (get it?!) and helped clients in Seattle, as big as Liquid Planner to ones as small as local Seattle musicians, grow. Working with me means you’ll learn all the techniques I used to grow their projects and my own, to grow yours.
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Both through my work and philanthropy, I am invested in helping creators find financial sustainability and self-actualization through their passions, whatever they may be. My life's work is to contribute to the rebuilding of a strong artistic working class and build an equitable future for women and those that experience misogyny.
I am a marketing expert with 15 years of experience in marketing, with specific expertise in community and brand building. I'm a data-driven-strategic creative thinker that is also a visual artist, working in digital mediums, including graphic design, video, and photography. My current full-time position is as the Communications & Outreach Manager at SMASH, a nonprofit that helps musicians access free and low-cost healthcare. Previously I have worked as the Marketing Manager at The Crocodile, a legacy Seattle Music venue, Mastin Labs, a software company that produces lightroom plugins, Converge Media, a black-owned media company, I Heart Media, and more. Through my brand, kittenteeth, I also offer marketing and business strategy and coaching, content creation and strategic content distribution, as well as mindset and accountability coaching.
When I am not working at SMASH or with my freelance clients, I am the founder of the Papercut, a group based in the Northwest, that currently has over 900 active members for women in music & those that have experienced misogyny in music. We work to make our industry a more equitable space for all. I am also the co-founder of The Artistic Reclaimation Movement, also known as The ARM. At The ARM, we work to reclaim the artist industry to serve the creators first, to shift the culture at large to respect the contributions of creative professionals and work to build up an artistic middle class.
Skills
Digital Marketing Strategy Strategic Business Planning Public Relations Paid Media Strategy Marketing Content Creation & Distribution Project & Campaign Management Resource Management Brand Development Business Coaching
Mindset & Accountability Coaching Social Media Strategy & Management Event Planning & Execution Website Creation & Management Graphic Design Videography Photography Writing Strategic Communications
Recent Work Experience
Marketing Manager The Crocodile | Legacy Seattle Music Venue | September 2021 - Present
Communications: Strategy, Project Management, Content Creation, & Content Distribution
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Digital marketing strategy and project management
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Media relations, both inbound and outbound, including print, broadcast, and online media
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Website and blog strategy, management, and content creation​
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Photography, videography, and graphic design
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Email marketing strategy, management, and content creation​
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Paid advertising and sponsorship strategy and management​
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Social media strategy, management, and content creation​
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Strategic partnerships and networking
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Chief of Staff / Communications Advisor - Contract Converge Media | Culturally relevant media company for the Northwest’s Black Community | June 2020 - September 2021
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In my role as an advisor and leader at Converge Media, I took on an “all hands on deck” approach, filling in any gaps within the organization that needs filling. My business acumen, communications and marketing expertise, and hands-on content creation experience allowed me to work across all verticals in the company.
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Communications: Strategy, Project Management, Content Creation, & Content Distribution
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Communication and content strategy for diverse audiences
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Creative team resource management and project planning
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Media relations, both inbound and outbound, including print, broadcast, and online media
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Website and blog strategy, management, and content creation
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Content Showrunner on streaming shows (Coronavirus Update and Morning Update)
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Photography, videography, and graphic design (see samples at nikkimariebarron.com)
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Email marketing strategy, management, and content creation
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Social media strategy, management, and content creation
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Event strategy and execution
Head of Marketing Mastin Labs | Photography Presets for Adobe Lightroom, ACR, and Styles for Capture One | Jan 2018 – June 2020, Consultant from Sept 2016 - Jan 2018
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As Head of Marketing, my focus was developing innovative marketing strategies, comprehensive project planning, and coordinating execution across the company. Using market research, competitive analysis, and marketing expertise, I excelled at creating and prioritizing campaigns for maximum ROI and lowest CPA to focus on driving sales and increasing brand awareness. This leadership position also required me to provide continuous support for the development of all communications team members.
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Communications: Strategy, Project Management, Content Creation, & Content Distribution
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Marketing strategy and campaign management
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Media relations, both inbound and outbound, including print, broadcast, and online media
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Website and blog strategy, management, and content creation
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Search engine optimized content creation for written, photo, video, and audio
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Photography, videography, and graphic design
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Email marketing strategy, management, and content creation
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Paid advertising and sponsorship strategy and management
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Social media strategy, management, and content creation​​
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Email marketing strategy, management, and content creation
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Event strategy and execution
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Outbound solicitation and management of speaking opportunities for the Founder to increase brand awareness and affinity in the photography industry
More Experience
Advisory Board Member - Volunteer Techbridge Girls Aug 2017 - Aug 2019 Greater Seattle Area
Digital Marketing Manager - Volunteer Female Founders Alliance Dec 2017 - Jun 2018 Greater Seattle Area
Digital Marketing Strategist - Volunteer Lean In Oct 2017 - Jul 2018 Greater Seattle Area
Seattle Mini Maker Faire Volunteer Advisory Committee Member Jun 2016 - Sep 2016 Greater Seattle Area
Seattle City Volunteer Development Director ChickTech Aug 2015 - Aug 2016 Greater Seattle Area
Digital Marketing Manager Will Leather Goods Mar 2014 – Mar 2015 Eugene, Oregon Area
Website Designer/Developer Townsquare Interactive Apr 2012 – Mar 2014 Greater Seattle Area
Digital Marketing Consultant Townsquare Interactive Feb 2011 – Apr 2012 Yakima, Washington Area & Jan 2008 – Feb 2011 Abilene, Texas Area
Education
Content Marketing Certification
HubSpot Academy
May 2020
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Youtube Creator Academy
YouTube
May 2020
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SEO Essentials Certification
Moz Academy
May 2020
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Content Marketing
Hubspot Academy
May 2020
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Inbound Marketing
Hubspot Academy
April 2020
StoryBrand Guide
StoryBrand
October 2019
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Inbound Marketing
Hubspot Academy
August 2017
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Associate of Arts - Digital Arts (Graphic Design)
North Seattle College
2012 - 2014
Programs & Software
Adobe Creative Suite
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Illustrator
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Photoshop & ACR
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Lightroom
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Indesign
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Premiere
Davinci Resolve
Logic ProX
Spark AR Studio
Black Magic
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Pocket 6k Camera
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ATEM Hardware
Streaming Software
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OBS
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Streamyard
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Restream.io
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Facebook & Instagram
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Creator Studio
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Business Manager
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Page Manager
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Ads Manager
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Audience Insights
Google Business
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G Suite
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Analytics
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Trends
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Data Studio
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Tag Manager
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Adsense
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My Business
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Merchant Center
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Shopping
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Search Console
Mailchimp
SumoMe
WordPress
Shopify
Squarespace
Weebly
Asana
Trello
Soundcloud
Slack
Ticketweb, Ticketmaster, & Eventbrite
Press
MUSE UNSEEN – Get over the mental block, bring value to customers, and be the most you, you can be.
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MADE FOR MUSIC PODCAST – Gender Equity in Music
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JOYOUS EXPANSION PODCAST – Helping Creatives
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KOMONEWS.COM — Seattle’s Female Musicians Come Together to Support, Change & Grow
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DO206.COM — Unsung Heros: An Interview With Nikki Barron
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SEATTLEMET.COM — ‘Parts Unknown’ Cut a Segment About Sexual Harassment in Tech
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THEEVERGREY.COM — Money In Seattle: How Much Do You Need to Live Here?
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THEEVERGREY.COM — Money In Seattle: Do you talk about how much money you make?